Refinery Hotel Pop-Up

Located in the Midtown Garment District of Manhattan, this pop-up shop is a unique experience presented by the Refinery Hotel. The project's goal was to create a commercial environment that effectively communicates the hotel's core brand narrative. By focusing on customer behavior, the space explores the merchandising of both hard and soft product lines. The design offers a fresh interpretation of the hotel's modern, industrial, and rustic characteristics. Inspired by the hotel's history as a repurposed hat factory, the revival pop-up shop conveys the message that what is old can still breathe new life.

Scope: brand research, concept development, space planning, 3D rendering, video walkthrough