
EltaMD
Our agency was tasked with strengthening EltaMD's position as a leader in sun and skincare, focusing on expanding its influence in the dermocosmetics industry as a challenger brand. The strategy involved deepening relationships with dermatologists, educating consumers about the brand’s unique, clinically-proven ingredients, and executing impactful events and campaigns to drive consumer engagement and earned media—especially around their new product launch.
To support this initiative, I was responsible for designing a visually striking proposal deck that embodied EltaMD’s clean, professional branding. Drawing inspiration from the brand’s minimalist aesthetic, I incorporated their signature red, gray, and white palette to create a cohesive, elevated look. To further enhance the presentation, I developed AI-generated imagery that creatively visualized the team’s concepts while staying true to the brand’s visual identity.