Stokke

Our agency was tasked with creating an impactful launch for Stokke’s newest product—one that not only introduces the product as a market disruptor but also redefines the parenting experience by normalizing important conversations. To support this initiative, I was responsible for designing a visually compelling proposal deck that captured Stokke’s soft, modern, and family-centric branding.

Drawing inspiration from the brand’s website, the design seamlessly integrated elements like color, layout, and typography to emphasize Stokke’s minimalist yet warm aesthetic. A custom section divider system was created to mimic a child stacking blocks, with each of the seven sections symbolized by a block that “stacks” as the presentation unfolds, illustrating growth and development.

To bring the team’s creative concepts to life, I developed AI-generated imagery that aligned with the brand’s visual identity, transforming abstract ideas into tangible, engaging visuals.

Reflection Room

A space that invites participants to explore the complexities of parenthood in a calm, contemplative space. Soft, dim lighting creates an intimate atmosphere that encourages reflection and connection. Strategically placed mirrors reflect visitors’ faces, fostering a sense of community as they see themselves in others. Scattered toys and everyday items symbolize the beautiful chaos of family life, reminding participants that guilt and imperfection are universal parts of the parenting journey. This space transforms reflection into recognition, offering solace and shared understanding.

The Connection Space

This space offers a warm, tranquil environment where families can bond and recharge. This bright, peaceful room features sustainable materials, soft textures, and lush plants that purify the air, reflecting Stokke's commitment to sustainability and well-being. Inspired by the soothing motion of the Stokke Yoga, the space embodies balance, comfort, and connection, reinforcing Stokke's dedication to sustainability and family joy.

The Connection Space

This space offers a warm, tranquil environment where families can bond and recharge. This bright, peaceful room features sustainable materials, soft textures, and lush plants that purify the air, reflecting Stokke's commitment to sustainability and well-being. Inspired by the soothing motion of the Stokke Yoga, the space embodies balance, comfort, and connection, reinforcing Stokke's dedication to sustainability and family joy.

The Bonding Wall

This digital innovation invites guests to connect through the shared experiences of parenthood. By scanning a QR code, attendees can submit a single word that captures their emotions of early parenting. These words populate a live, evolving word cloud, with frequently submitted words growing larger in size.

This dynamic display becomes a powerful visual representation of collective experiences, showcasing the universal emotions of parenting and creating a sense of connection among all who participate.

BACK TO PROJECTS

Stokke

​