2024 Consumer Culture Report

For this project, I was tasked with translating the Marketing team’s research on consumer culture into a visually engaging report document. Following brand guidelines, I ensured the visual identity aligned with the agency’s branding. To enhance the report, I incorporated charts and illustrations, effectively using visual elements to support the findings. This project was created using InDesign to ensure a polished, professional layout and cohesive design.

Feedback from the marketing team executive:

"We think this year's report has such an elevated look and that's all thanks to you and your team driving the design and creativity."