5W Pack Retreat

5WPR’s Pack Retreat brought pet-loving creators, media, and their pups to Roscoe Mountain Club for a thoughtfully curated fall weekend in the Catskills centered around connection, creativity, and community. The multi-day experience featured shared meals, outdoor adventures, interactive games, and immersive brand moments with partners including Ollie, MacKenzie-Childs, PetAg, and Dreo, creating an inspiring environment for authentic relationship building and organic content creation. The retreat welcomed editors from outlets including Good Morning America, Yahoo! Shopping, and The Spruce Pets, alongside top pet creators, generating more than 290 pieces of social content and 44M+ impressions.

For the event, I designed the custom event logo, event signage and graphics, as well as a custom newspaper-style welcome piece that guided guests through the weekend experience.