Lauren's Crafting Corner

Lauren's Crafting Corner is a small business based on Long Island, New York that sells custom-painted glassware and vinyl products. After taking a deep dive into the warm, witty, and approachable brand I created a visual identity and digital presence to match. Geometric and organic typography are paired for this brand to symbolize its balance of professionalism and playfulness. A warm color palette is used to translate the brand's crafty and welcoming nature.

Scope: brand identity, portrait photography, product photography, website design, launch + social, assets